FAQ - Cartoon Media | The Best Whiteboard Animation Video Company

info@cartoonmedia.com 0800 019 8522 (UK) or 1 800 345-2064 (US/Canada)

The Whiteboard & Explainer Video Experts


So who is Cartooon Media anyway?

We’re one of the longest-running Whiteboard Animation companies, founded in 2012. During that time we’ve honed our processes to give you the best mix of service, quality and value available. We have hundreds of happy customers worldwide, from startups and non-profits to major corporations and household names. We manage every step of the production process, and all of our videos feature custom-drawn images (not clip art or templates), a professional voiceover with a native accent of your choice, and a background music track.

How long does it take to create a video?

As a guide, a 2-minute Whiteboard video takes us 4-5 weeks to complete from start to finish, and a 2-minute 2D Explainer video takes 4-6 weeks, though this also depends on how long you take to provide us with feedback on the work in progress.

What is your process for producing videos?

Initially, we provide you with our Client Questionnaire which asks you about your business, your product or service, your target audience, your competitors etc. It is designed to get you thinking about what you would like your video to achieve, including the call to action.
We follow this up with a 30-45 minute consultation call to dig deeper into the answers you’ve given and find out all of the information we need to write the script and storyboard.
We then liaise with the client at each step of the project process to ensure that they are happy with the work before we compile the video, working on an unlimited corrections basis to ensure that you are happy with your finished video. Click here to see our project process in more detail

How long should my video last?

The ideal length of your video depends on what your viewer needs to know and understand about your business before they will be willing to take the next step (your call to action). If you have an unconventional business, you might need to spend some time teaching the viewer how the business works, else you might just need to explain how you are better than your competitors. A typical voiceover artist average about 155 words a minute. This will give you an idea of how much script you get for your rate per minute of video. If you have a specific budget, we will let you know how long we can make your video within that budget.

If I want to change part of the creative material later in the process, can I?

Yes, we do include unlimited corrections in our service, so if the images and voice track aren’t what you expected when you approved the script and storyboard, we’ll keep correcting it until you’re happy. We would only charge if you decided to rewrite the script or certain scenes once we had already created the images and/or voice track. Therefore, it’s important that you are 100% happy with the script and storyboard when you approve them.

Can I speak regularly to my Cartoon Media contact over the phone?

Yes, your Project Manager can be contacted by phone or email throughout the project. After the initial consultation call, we find that email communication works best so that we have a written record of all communication, but you can still talk to us over the phone if required.

What are ‘animation effects’?

This is where the images actually move, like in a proper cartoon. It’s also known as ‘flash animation’. For our 2D Explainer videos, there isn’t a hand to draw the figures. The characters and objects have full movement rather than a hand drawing still images. We can also apply movement effects to a whiteboard video, enabling objects to move after they have been drawn.

Do you give a discount if more than one video is required?

Yes, we do give multi-buy discounts. The size of the discount is dependent on the total number of minutes being ordered.  Click here to see our bulk order discounts

Do you give discounts if we supply our own script and/or voiceover?

Yes, we do offer discounts if the script is already written to your satisfaction. However, most of our clients who provide scripts would like us to review them and make improvements, so we still charge for this service. We offer a discount if you supply your own voiceover, but please ensure that it is a high-quality recording, using professional equipment in a room that doesn’t echo, or else it could reduce the effectiveness of the video.

Does colour or music make any difference?

This is mainly a personal preference. The use of colour attracts the eye, and increase the chances of someone clicking the link to your video. Music can make the video feel more professional, but we don’t usually decide whether or not to add a music track until the voiceover has been recorded.  Sometimes you may decide that it isn’t beneficial to add backing music, especially if your video is for training purposes.

Can I have famous pop songs as a soundtrack?

If you are able to spend thousands in royalty fees, then yes, but there’s no need to worry! We have access to thousands of royalty-free music tracks from which you can choose your favourite and we can help you find the perfect music for your new video. We will even buy the licence for your chosen track as part of your package, so that you have no problems using it legally.

Can I or our employees appear as characters in the video?

Of course! We can create a video exactly how you’d like it to be. Just send us some clear photos and we’ll send you sample sketches to ensure that you are happy with the design of your character.

Can you do a video in the style of someone else’s video?

Yes, our cartoonists are flexible in their styles and we can arrange to closely emulate the style you are looking for. Just send us links to videos that you already like and we’ll be happy to help.

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